Laptops have become a symbol of status for many too. To own a laptop means you are a class apart and have an asset only the rich can afford. Even in organisations, only the senior levels are given laptops, while the lower levels are to make do with the bulky computers. As you go higher the echelons, a laptop is given to you. This marks your growth and earns a higher reputation.

There are many computer organisations that have launched in India all to woo the Indian consumer with an asset that was marked for the upper class only. Companies fighting for a share in the computer market include multinational companies like Dell, Intel, HP Compaq, Lenovo, Toshiba and others. With competition nearly neck-to-neck, all these companies try to come up with new gadgets and gizmos to entice people to buy their product and its accessories. Laptops are competing with desktops for market space and are trying to capitalize on the fact that they are portable and mobile and you can get work done anytime-anywhere.

Laptops took off when mobile services lacked the ability to take the extra step and go all out. When mobile companies tried giving access to people who were on the move, this was a great opportunity for laptop companies to make use of their own technology and create a laptop with easy accessibility.

In 2007, the laptop market grew by 84.8 per cent with Hewlett Packard (HP) retaining the first place again. They had a market niche of 37.8 per cent. Lenovo and Acer came in a close second and third respectively. India’s local manufacturers still have a long way to go if they want to make it into the top five. As for now, multinationals laptop companies continue to dominate the market.

Most laptop manufacturers offer great features which are powerfully presented, have stylish designs, wide array of colours and can be custom made to suit your special needs. With friendly and easy to use functions, configurations that meet people’s requirements, latest design on your system, you can have all these features in one laptop alone. Many laptop companies have different styled presentations for their laptops to market them as unique and one of a kind.

Organisations pick a particular USP that no other has and hard sell the fact. For instance if you want style Sony is the laptop company. It gives you durability and style like no other. You can flaunt your trendy lifestyle with the laptop you carry. Similarly cost is also a market cutter. It determines where you stand in the market. As more and more middle class citizens are enjoying higher salaries, laptops are entering their homes. Hence a reasonably priced laptop will certainly enjoy a larger size of the market than an extremely high priced one.

But with the increasing need of a laptop the market is certainly in its nascent stage and has colossal grow potential.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

IBM India is the fourth largest employer in the Indian IT sector. With facilities located in the major cities of India, IBM India fits into their business plan as a cost saving delivery center where research and consulting is also conducted on a significant scale. IBM’s laptops have consistently catered to small and medium businesses (SMB) as well as home and non-metro city segments across India.

Having their target segment in mind, they have strategically positioned themselves as a company with a distinct and highly advanced technological company in the laptop market. Their ThinkPad laptops have gone down well in the market because of its superior design and ThinkVantage technology. ThinkPads are portable laptops which were originally sold by IBM but later purchased by Lenovo.

For IBM a lot of thought and research goes into the designs of their laptops. All their personal PC series are user friendly and are flexible to any environment, be it work or play. Their laptops, which they prefer to call notebooks, are designed in such a way so as to increase productivity and reduce costs. Some of their ThinkPads have magnesium-alloy and rolled cages as their feature. They believe any data stored is priceless. Their technologies like Active Protection System helps some of their laptops protect the hard drive and even has a rescue and recovery feature. They want their customers to depend on them for providing dependable user systems.

While security is a major concern for them, they have kept it simple with an Integrated Fingerprint Reader and Password Manager in selected models. With their laptops offering the latest craze in processor technology, IBM as a world leader in the IT industry. It continues to bring to businesses and consumers, enhancements, innovations and solutions which will shape the laptop segment for years to come.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Acer’s laptops are one of those which are aiming even higher. One of the biggest problems of today is the technological advancement and changing trends in the global arena. Acer’s laptops complement these wants of the people by being competent in their design and confident in their approach. With a strong reputation to go on with, Acer strives hard and succeeds in producing superior laptops around the world.

Acer India is well known and respected for its user-friendly and its trustworthy and reliable technology. From the time of its inception in 1976, Acer has had ground breaking moments in the field of technology, which has been widely recognized by people from around the world.

Ranked among the top four manufacturers of PCs, they have focused their attention on marketing Acer as a global and well sought after brand, which is taking the IT world by storm. They keep challenging themselves to improve and build on commercial and consumers ever growing needs. Grabbing hold of the third spot for personal PCs in the world, Acer has solidified their position and aim on moving higher up and getting the number one slot.

With the laptop market ever in demand and people waiting for the next best thing, Acer doesn’t disappoint. They have a well placed configuration and along with the high speed needed for business purposes, it could be the best service for your needs. Some of their well marketed laptop products include the Travelmate series which are lightweight and slim in design and are appropriate for the fast paced life Indians have.

It’s perfect for people who often go on tours too. Acer’s Tablet Pc series offers mobility along with exceptional performance, pen-input functionality and a well placed configuration. The Aspire series focuses more on productivity. But this doesn’t mean that it lacks in other areas. They have great functionality and a well placed support system. The Ferrari series has been named well because of their top speed in the latest technologies that it possesses.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Toshiba follows rigorous testing conditions to ensure customers that they not only get what they pay for, but also the superior quality that they deserve. Toshiba has always had a commitment to innovation and have proven time and again their cutting-edge designs in the laptop segment make them a strong and innovative player in the laptop business.

With very high standards in designs, their unique selling point is that their products have maximum functionality combined with optimal quality. Toshiba’s claim to fame was when they launched the first portable PC and have never looked back. They’ve moved from strength to strength and have extensive knowledge and experience in the laptop and computing field.

A few of their well known series of laptops include Qosmio, Tecra, Portégé and Satellite. Each of these series has great performance and enhances integrated technologies any business professional would appreciate. The Portégé works as an ultra-portable wireless system which makes it efficient in terms of power when moving around. A few of these models would be the M500-1424D, M600-E310 and M600-E320D. Satellite is viewed as an amalgamation of superior design, multimedia and performance which is suitable for all budgets.

Toshibas laptops do well in India, because they have studied the market well. Toshiba keeps innovating new ideas which often flood the market. People will always view Toshiba as a leading laptop player who cater to their Indian consumer according to their diverse needs. With a large emphasis on quality, they know their buyers are concerned with sub-par products and look to Toshiba to give them the best at competitive prices.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Sony is recognized in India for their high benchmarks in terms of technology and superior quality in all their laptops and other products that they market. They have a loyal customer base around the world, but especially in India. Their laptops have innovative ideas and designs. With small compact laptops having different segments like home owners and business class people, Sony aims at giving people the latest in technology but with a fashionable style.

Sony India released the much anticipated VAIO laptop series and Sony fans were not disappointed. With ground-breaking styling and cutting-edge technology the Sony VAIO is an all-in-one package. The Sony VAIO VGC-LA38G is portable and mobile for anyone. With accessories like a carrying handle it gives the traveller a hassle free experience on long journeys. The VAIO L series which has the best of both worlds, desktop and personal PCs, were designed keeping in mind the consumer and his specific needs. Its design can be described as sleek, simple yet stylish. In other words, you don’t really need a desktop computer, music system or even a CD player; you just need to have the VAIO L series.

Sony’s laptops have always been associated with trust. The first thing that will stand out when you purchase any Sony product is their screen. The laptop screens are exceptional in their design as a lot of research goes into it. The Sony VAIO VGC-LA38G runs on the Windows Vista operating system and has a battery life of approximately two hours. However the Sony VAIO VGC-LA38G which is available at Rs 89,990 is available at select Sony retail stores across India only.

The XBRITE technology used in Sony laptops screens aren’t available to other players. Sony laptops come equipped with various inbuilt tools like videos, music and photo editing software’s. Those in the media will be amazed at how far technologically Sony’s laptops have gone. For Sony, quality of their products will always matter.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

HCL has a wide market overseas as well with businesses spreading across 18 countries. Some of their products that have been well received in the market are HCL Beanstalk, HCL Busybee and lots more. Today HCL is trying to accomplish in the laptop sector what TATA has done with the introduction of the Nano car. With an affordable pricing, HCL Infosystems has brought the cheapest portable PC into the laptop segment.

Trying to cash in on the large portion of the market which has yet to be successfully tapped, the portable PC runs on the Linux operating system and weighs around 1 kg. Sold under the brand name MiLeap, this series will create a whole new segment for cheaper laptops to enter the market as multinationals and other domestic players will try to compete with this latest market buzz maker. The series features MiLeap-X selling at sub-Rs 14,000 and MiLeap-Y going for Rs 30,000 as it offers Windows Vista in place of Linux.

Expecting growth from different parts of India, companies are aware of the huge market that is still out there and reducing costs means these markets can be captured. Drop in pricing and a large number of people wanting to get on the web anytime and anywhere makes laptops sell faster than desktop computers.

HCL India largely focuses on their Indian market and the demand of the Indian people. They focus on three important criteria which are slim, light and powerful. Their aim is to make the slimmest laptops available to Indian consumers, along with the lightest and highly technology oriented personal PCs. These features give HCL a certain edge over the Indian market. With striking and eye-catching laptop colours and a well placed technology, HCL India tries to make a successful niche for itself in the laptop segment.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Even after the 2002 merger, people still refer to laptops from the HP Compaq as Compaq laptops. Its main competition is against other multinational laptop giants Dell, Lenovo, Toshiba, and Apple among others. Compaq has done well in its chosen market segments of low end home user based laptops as well as catering to the big-wigs of the business class. Since business laptops use technology which is far superior to home laptops and are available at a higher price range. Another reason for the increase in the price is for the stability, reliability and durability these portable laptops offer.

The Compaq Presario F700 Notebook PC series can visually be described as stunning. Budgeted as a laptop which fits well into the common mans budget, the Presario has a good market base in India. Always aiming for perfection the Presario series doesn’t disappoint. Having a 15.4 inch widescreen display makes everything from images to videos look great. Other additional attractions include the latest AMD technology and integrated WiFi which have been added so that you stay connected at all times. From file transfers, videos, movies, photos and files, there is certainly something in the Presario series for everyone. With a webcam included, stay connected with friends and family from around the world anytime.

The Compaq Presario C700 Notebook PC series is another well recommended product. The Presario series use BrightView technology to make images appear sharper and clearer. With its stunning new look it appeals to people from all segments leaving one mesmerized with its simple user-friendly applications.

Many Compaq laptops sold in India are slim and have a very futuristic feel to them. Their main target is the educated working consumer who wants to be empowered with a highly developed machine built for people who want to achieve more out of life.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Two of Lenovo’s popular notebook PCs is IdeaPad consumer-oriented laptops and Lenovo 3000 C, N and V Series laptops. One of the admired ThinkPad 600E laptops had people appreciating it for its great value for money, although there are some who would prefer the N 100 series as they offer optimum performance, better speed and fine audio. Lenovo’s T60 range of laptops has also received accolades from the public for its durability and reliability. When IBM sold the Thinkpad T series division to Lenovo, they did the right thing and didn’t interfere but let it continue as it is.

For people who demand extra security, there is nothing like a Lenovo laptop to keep your information safe and secure. For people knee deep into business, there is a security chip, followed by a fingerprint reader. The fingerprint reader ensures all your data remains sealed unless your fingerprints match the one it has on record.

You can even make your face your password. Lenovo’s latest addition to high tech security is their introduction of the new VeriFace software which allows you to use your face as a form of security to your notebook PCs. Even during a fall, the laptops hard drive shock detection ensures that your hard drive is safe and undamaged. With three USB ports, a large screen and freedom from wires, the Lenovo leaves a mark on all those who get a taste of it.

Lenovo laptops in India have a huge market due to its advanced and powerful features. They focus largely on functionality, configuration, technology, durability and reliability. With Hewlett-Packard and Acer leaving marks in the Indian PC market, Lenovo is slowly stepping up its game to serve customers in India better. Keeping up with the latest demands for the people of India they have begun manufacturing Lenovo laptops which are trendy, available in a variety of colours and which can also be custom made.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

One of the reasons why Dell is popular with a multitude of businesses is because of its sleek and sophisticated approach to cutting edge design. If people are looking out for a stylish number when going on holiday or a powerful desktop substitute, you will find Dell to possess all these amazing attributes. Dell places high emphasis on laptop security which is why they have partnered with some of the worlds best manufacturers in software and hardware security. With many value-for-money laptops flooding markets in India and China, Dell is creating a household name for itself.

Dell Inc. has a manufacturing plant located in Chennai, India to support its sales in the Indian subcontinent. Dell has also started a number of customer service centres in the cities of Gurgaon, Mohali, Hyderabad and Bangalore. One of the things that people appreciate about Dell India is that they respect an international warranty.

Every laptop company creates some stunning features. So what would make Dell’s laptops stand out from the hoards of notebooks? From world wide music and entertainment to the latest in multi-media technology, with the latest in video and game features, Dell is creating a resounding ripple in the information industry. What most laptops don’t offer is advance features like up-to-date games or even editing and copying videos, which is the characteristic of Dell computers.

Some of Dells laptop product launches have won awards and recognition the world over especially Inspiron, XPS, Vostro, OptiPlex and Latitude. Dells laptops cater to diverse market segments such as people who work from home as well as small, medium and large businesses. Dell has also made inroads in government, education and the healthcare industry, leaving an identifiable mark everywhere it goes. What really makes them stand out is their durability and toughness to wear and tear. They are adaptable and resilient to any environmental changes. For Dell, they are certainly here to stay.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Hewlett-Packard India recently launched a package of four business notebooks – standard, professional, business and workstation. These are new model numbers and are denoted by s, p, b and w respectively. Their designs revolve around mobility and lightness. By making their laptops lightweight, they aim to make you informed, productive and well connected. HP products offer excellent combinations of performance and portability which are essential for any computer system today.

Hewlett-Packard’s designs cater to two very unique clientele, the first being home users and the second being business professionals. Well known for their exceptional reliability and quality of their products, HP keeps adding new innovations to its long list of successes regularly. Hewlett-Packards business laptops increase productivity and efficiency and have the perfect features for anyone who has a small, medium or large sized business. Their Pavilion line mainly attracts people who work from home or want a laptop to serve basic functions like email, internet, playing games and enjoy multimedia experiences.

In 2006 Hewlett-Packard acquired VoodooPC. Hewlett Packard’s 8700 Laptop series supports up to 4 GB of memory. It’s one of HPs most powerful laptops to date and has a genuine Windows assignment. It also has faster rendering capabilities. Keeping in mind the consumers individual styles and inclinations, they recently launched three new notebooks in India. One of Hewlett-Packard’s claim to fame is they were the first to start selling signature in-mould HP imprint designs for their personal notebook PCs.

They have always emphasized their commitment to the consumers’ personal styles and their specific needs. By focusing on an individuals ‘digital lifestyle’ they bring about peoples personal expression through their designs. No doubt they enjoy the first position.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.