Laptop India

Laptop sales in India are at an all time high, due to the recent growth of a new breed of technology conscious IT users. There has been a drastic shift in working environments coupled with a lifestyle which is always ‘on the move.’ Besides the work-related market, various other segments are capitalizing on these handy portable computers. A large number of households and students are using these portable PCs for entertainment and study purposes respectively.

Laptops are popularly used in India more for their portability rather than mobility. Portability has become the number one factor as to why more Indians are buying these portable PCs. The laptop market in 2007 saw a significant growth to 84.8 per cent. Seen as just the right size to fit on someone’s lap, laptops are taking the Indian market by storm and are certainly giving desktop computers a run for their money.

Desktop computers and laptops have been available in the Indian market for a long time.

Yet industry experts are wondering as to how notebooks have made this country of a billion plus population sit up and take notice? One of the reasons could be the steady drop in pricing for a laptop compared to desktop computers whose prices still remain expensive. Prices are being slashed by multinational players along with local manufacturers. Another reason for this surge in the desktop–laptop market is the growth of new professions, which involves a lot of creativity and design needed for anytime-anywhere access.

Convenience and flexibility could be other reasons why laptops are selling out fast in the Indian market. When people in India started using mobile phones to connect to the internet, the industry realized that mobility played a huge role in Indian businesses. With the government focusing on IT infrastructure and bringing in technologies like WAN, Wi-Fi, Bluetooth and others, there was an urgent need to fill the gap between technology and people using it. This was a role which was unfulfilled by desktop computers. Home computers are slowly become passé with laptops flooding the market. The drive in the Indian market over the use of laptops can finally be compared to global sales of laptops.

With the work scenario changing and offices getting paperless, more and more computers have been installed in companies. Infact a sizable amount of every fast growing organisation is invested in computers. The growth is so tremendous that computer institutions are thriving on individuals who want to learn the technology whether they are freshers or on the job.

Also as the work scenario is getting profound with working hours, more and more people are working from home. So either the organisation invests in laptops, so that their employees are contactable at any point of time or employees themselves invest in laptops so that they can continue work even from home.

So the overall scenario has given thumbs up to laptops and they are certainly not going out of popularity for many more years to come. Its not far that it becomes a basic necessity of every home.